Marketing and PR: From Product Branding to Catwalk Show (Fashion Files) by Maria Costantino
Marketing and PR: From Product Branding to Catwalk Show (Fashion Files) by Maria Costantino PDF, ePub eBook D0wnl0ad
This text examines the importance of promotion and presentation in the fashion industry, from its use as an amateur tool to its development as a multi-media professional industry. Specific examples include: The Body Shop, Levis, Chanel, Versace, Armani, Savile Row. Lynn Franks and Liz Hurley.From reader reviews:
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